As a whole, Americans spend a total of 37 billion hours waiting in line each year. 由于技术革新和全球性流行病, a drastic change is currently taking place within the entire retail market. Store wait times can now be completely eliminated through checkout-free systems.
该行业的先行者之一是亚马逊, which opened its first “Amazon Go” store in Seattle in January 2018. The only thing the customer needs to do is scan a QR code provided for them in the app. After that, the customer can walk throughout the store shopping as they normally would. They can even see a live view of their shopping cart inside the app. 一旦他们完成购物, 而不是等着结账, 他们可以简单地走出商店,走自己的路.
通过使用尖端技术, 包括人工智能, 计算机视觉和从多个传感器收集的数据, 亚马逊可以实施它的“直接走人”系统. 有摄像头和传感器, this system can determine exactly what the customer takes off the shelves, 还有穿什么回去.
亚马逊对未来有雄心勃勃的计划, 由于该公司希望再开设3家,000家无收银员商店, 这使得亚马逊相对于竞争对手具有战略优势. This disruptive innovation can be seen spreading across the country, as a number of technology companies are now selling their own checkout-free platforms. Even local grocers and convenience stores have begun to implement similar features into their own businesses.
Although these checkout-free systems were created to make the shopping experience more efficient and enjoyable, the COVID-19 pandemic has been a recent catalyst for the systems’ growth, as both customers and employees have had a growing interest in contactless interactions.
There are several other reasons why companies are eager to integrate these technology systems into their stores:
- 利润: 零售ers can see increased profit both because they have fewer employees working at cash registers, and because consumers are more likely to shop in a store that does not have lines. About 86% of US consumers claimed in 2017 they left a store due to there being long lines, 结果是37美元.那一年潜在销售额损失了70亿美元.
- 盗窃保护这项技术还可以减少盗窃, as anything taken off the shelves is automatically added to the customer’s cart.
- 改善购物体验: 零售ers will be able to access new data that will create more efficiency and innovation, resulting in a better shopping experience for their customers.
然而,这些好处也带来了缺点. One of the biggest obstacles retailers face is the cost of infrastructure. Amazon spent $1 million on hardware alone for the original Amazon Go store in Seattle. 这家店只有1,800 square feet and the typical grocery story being much larger, the fixed costs of this system are hefty and create a barrier to entry. Another disadvantage of this system is the elimination of jobs created by automation. 然而, early adopters have also realized the opportunity to redeploy their workforce to more value-add assignments. 撇开这些缺点不谈, it is evident that checkout-free stores will become much more prominent in the future.
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